Fluffy Planet

Concept

Animals are a hot topic everywhere around the world. They are loved universally, regardless of language, race, or religion. They bring people together.

Animals are stronger, faster, cuter, and funnier than we are, which is probably why we love them so much.

We watch, « like » and share videos of them: they’re everywhere you turn!

Synopsis

Animals have taken over social media, but so far, there have not been any funny, fully scripted television show that have featured them.

Fluffy Planet is an unprecedented, universal series based on quality scripts, people’s love of animals, and spectacular footage.

Every episode comprises different segments:

Comedy sketches featuring animals and humans.
Memes, animated GIFs, animal videos from different sources, accompanied by humorous reflections.

Fluffy Planet is...

First and foremost a television series, but also a format, website and social media presence.
A 100%-scripted comedy series for the international and local markets.
A collection of humorous, and sometimes touching stories, starring some of the funniest and most unusual animals in the world.
A way of life that spreads happiness, makes people laugh and moves them.

BRAND

A strong brand that is dynamic, funny, and universal. Planets that transform into colorful hair balls, and then turn into fluffy animals.

The brand will be interpreted through emoticons, logos, and labels that will be “pasted” onto our footage.

Summary

There are currently no funny, fully scripted television shows with animal stars.
We will remedy this by offering an unprecedented and universal series.
Our stories will be narrated, and each species will have its own language.
In this way, each country can adapt the scripts to its own culture.
However, we will produce the series in French and English.

All segments will be short in length, and the stories independent, making the different versions interesting and suitable for all types of broadcasts: a 30-minute series, 5-minute series, individual clips, VOD, social media posts (Facebook television), Snapchat, Instagram, cell phones, etc.

The type of stories created will reach a wide audience, because the series targets both children via youth channels, and the entire family via cable and TV channels.

The series consists of 13 episodes x 30 minutes, 50 episodes x 5 minutes or 500 individual clips.
The target audience is the family.
Several seasons will be offered.
Online: A fake “making of”, Facebook page, Instagram feed, posts on Snapchat and Pinterest. Some segments will be offered in VR or on Facebook Live.
The market is local and international.